WASHINGTON, DC - The Travel Industry Association (TIA) announces the selection of “Discover Great American Traditions” as the theme for the 25th annual National Tourism Week, to be held May 10-18.

The silver anniversary theme encourages travel to American locales and highlights the role that tourism plays in discovering the icons of a destination.

“From baseball games and Broadway shows to ‘The Great American Road Trip,’ our collective memories are filled with places and activities traditionally associated with travel,” said Roger J. Dow, President and CEO of TIA. “For our 25th celebration of National Tourism Week, TIA is presenting cities and states with a theme and resources to help them interpret and celebrate the defining assets of their destinations.”

TIA expects to have refreshed resources, including a National Tourism Week logo and updated industry facts and figures, available for use in February. For more information, go to www.tia.org/NTW.